[GROOVING SESSION] Smart Behavioral Economics Secrets Every Marketer Needs with Melina Palmer (opens in new tab)

How can your organization improve its marketing messaging using proven behavioral science techniques? As part of our series on Marketing & Employee Engagement this month, we were joined by Melina Palmer on our latest interview episode (#242). Melina Palmer is the founder of The Brainy Business podcast and author of “What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics”: She is an expert on both marketing and behavioral economics an...