Why Is Noise Worse Than Bias? Olivier Sibony Explains (opens in new tab)

NOISE is set to be the next behavioral science bestseller. Daniel Kahneman, Cass Sunstein and Olivier Sibony describe noise as the unwanted variabilities in our judgments. In our exclusive interview with co-author Olivier Sibony ( we delve into the fundamentals of noise. What different types of noise are there? Where do we find noise? Why does bias get more attention than noise? And finally, Olivier’s favorite topic; how we can mitigate noise by using decision hygiene and actively open minded...