Robert Cialdini, PhD: Littering, Egoism and Aretha Franklin (opens in new tab)

[NOTE: This episode is republished from #50 in January 2019.] Robert Cialdini, PhD is counted among the greatest psychological researchers alive today and his published works have been cited thousands of times. His New York Times best-selling book, Influence, from 1984, is considered a classic for classroom and corporate use alike. He is an ardent author and a passionate professor, and his work has impacted millions. In short, Bob Cialdini has shaped the landscape of how sales and marketing w...