For Revolutionary Solutions, Look To Evolutionary Ideas | Sam Tatam (opens in new tab)

Innovation doesn’t always require inventing new solutions to problems; chances are that evolution has already solved the issue with a unique design. This simple notion of looking to the natural world for design inspiration is called biomimicry. Guest, Sam Tatam uses biomimicry in his creative application of behavioral science. Friend of the show, Sam Tatam is the author of a fantastic new book called Evolutionary Ideas: Unlocking ancient innovation to solve tomorrow’s challenges. Sam is the G...