Stuart King: On the “What The Hell” Effect (opens in new tab)

Stuart King designs evidence-based interventions for children and adults to change their behavior and manage their weight. He has worked with the UK’s NHS as an Obesity Lead, as a Senior Scientist in the Obesity and Healthy Weight Team, and is now the CEO and Head of Distraction at his company, BeeZee Bodies. The firm provides behavior change services across all of England. Our conversation was recorded just after the World Health Organization had declared the coronavirus a pandemic, but befo...