Terry Esau: Carbon Fiber Therapist (opens in new tab)

Terry Esau is the founder of Free Bikes 4 Kids, a non-profit based in Minneapolis that collects and distributes tens of thousands of bikes to needy children every year around the holiday season. He’s not as well-known as some of our guests, but his story will engage even the savviest marketers and HR executives. Terry realized early on that growing the organization would require meaningful marketing, smooth operations, and a phalanx of well-trained volunteers. To streamline these functions, h...