Dan Hill, PhD: On the Facial Coding of Trump, Hendrix, Prince, Gretzky and the Beatles (opens in new tab)

Dan Hill, PhD is an internationally recognized expert on the role of emotions in politics, business, sports, and popular culture. He pioneered the use of facial coding (the analysis of facial expressions) in market research and has done work for over half of the world's top 100 consumer-oriented companies. He’s even received seven U.S. patents related to facial coding and he is an author on top of that. We talked to Dan about one of his recent books called Famous Faces Decoded: A Guidebook fo...