The Influence Equation: Simple Steps to Persuade Better | Steve Martin (opens in new tab)

How can the science of persuasion reshape your workplace? This week, we sit down with Steve Martin to discuss the principles behind his latest book, Influence at Work, and unpack the “influence equation”—a powerful framework that blends evidence, economics, and emotion to drive ethical and effective persuasion. Steve shares actionable strategies for crafting influence, highlighting how small tweaks in incentives and timing can lead to surprising and meaningful behavioral shifts. We also dive ...