The Secret Psychology Behind 17 Iconic Brands | Richard Shotton (opens in new tab)

Richard Shotton joins us to reveal the behavioral science secrets behind 17 iconic brands — from Guinness and Snickers to Apple and Dyson. He explains how psychological biases like concreteness, trigger moments, and the illusion of effort drive real-world success, and why making things easy often beats motivation. ©2025 Behavioral Grooves Topics [0:00] Intro and speed round with Richard Shotton [7:52] The single bias every marketer should know [13:09] Guinness and the power of the pratfall ef...