Donating Our Money Is Irrational, So Why Do We Do It? Tim Kachuriak Explains Our Motivations (opens in new tab)
Tim Kachuriak is the founder and Chief Innovation and Optimization Officer for NextAfter ( a fundraising research lab and consulting firm that works with businesses, nonprofits, and NGOs to help them grow their resource capacity. By his own admission, Tim is not a behavioral scientist, but what we love about Tim’s work is that he is using knowledge and research from the world of behavioral science and applying it to improve the efficiency of gift giving for nonprofit organizations. And not on...
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