Trailer: They Thought We Were Ridiculous (opens in new tab)

Anticipation mounts as the countdown begins! Prepare to immerse yourself in the riveting saga of They Thought We Were Ridiculous, set to premiere and stream on your Behavioral Grooves feed come February 26th! Two great podcasts. Three years of recording and research. Interviews with the Nobel Laureates, esteemed professors, and policymakers at the heart of a movement. It all combines to tell the unlikely story of how a group of tenacious thinkers pushed back against tradition and built ideas ...