Vaccinating the World: How Behavioral Science Helps. With Michael Coleman (opens in new tab)

How can behavioral science aid the mammoth task of vaccination the world against Covid? What common barriers cause vaccine hesitancy in populations around the globe? And how can behavioral design overcome them? Born out of frustration, while trying to eliminate Polio from Pakistan, the global behavioral design agency Common Thread (www.gocommonthread.com) was born. They use findings from psychology, anthropology, economics and sociology, to identify and analyze behavioral insights. Bringing a...