World Kindness Day Through a Behavioral Lens (opens in new tab)

World Kindness Day is November 13th and has been celebrated in many countries around the world since 1998. World Kindness Day was developed to promote good deeds in communities and focus on how kindness binds us together. Around the world are efforts to encourage “random acts of kindness” for others and acting in a more kind way. We decided to look at kindness in general through a behavioral science lens. Webster’s definition of “kind” is “of a sympathetic or helpful nature; being gentle.” In...