AI is shaping everything including how we search the web – and not everyone is entirely happy about it. Responding to concern – as well as pressure from regulators – Google has announced new controls for website owners. Among the new tools being introduced is a simple toggle which will make it possible to opt a site out of Google’s generative AI Search features. In announcing the controls, Google starts off by focusing on what it sees as the positive aspects of AI in search. The company point...

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