Meta launches Instagram Instants to encourage short-term engagement (opens in new tab)

Adding to its range of social media sharing options, Meta has launched Instants. This is a new feature for Instagram that allows for the sharing of images on a time-limited basis. Disappearing posts are far from being a new idea, but the aim with Instants is to encourage users to share content by making it quick and easy to do so. The company will be hoping that the time-limited nature of these posts, and their immediacy, will lead to huge engagement. Announcing the new option, Meta says: “To...