The 96% that doesn't depend on you: why GEO is fundamentally an off-page discipline (opens in new tab)

Covers Google's Guide to Optimizing for Generative AI Features on Google SearchDiscussed on Hacker News

On average, 96% of the citations that drive a brand's appearance in AI answers come from third-party sites. That single number is why GEO is fundamentally an off-page discipline — and why so many SEOs are struggling to embrace it.

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