Google's eigen idee van AI en advertenties. Op jouw computer. (opens in new tab)

Een van Matthias Ott hoe Google plant om advertenties compleet te integreren in hun LLM-teksten. When AI Mode gives you a list of recommendations, paid placements can now appear as items on that list. Google calls them “Highlighted Answers.” When you search for a product, Gemini writes a custom explainer for the advertiser, framed as objective advice about why this product “may be the right choice for you.” The language throughout is about being “helpful” and “building trust.” The mechanism i...