Book Review: "The Mom Test" (opens in new tab)

\"The Mom Test\" by Rob Fitzpatrick was a great book because it was so concise, digestible, and not only had important goals, but techniques for achieving those new goals\. Its core argument is simple, most people ask customers bad questions, receive polite lies, mistake those lies for validation, and then build the wrong thing with confidence\. We should pursue facts and build a fuller picture of what they do in their normal operations\. The goal of this book is understanding the customer's ...