Discover a New Era of Brand and Creator Partnerships on YouTube. Card 1 of 5 (opens in new tab)

Covered by 4 sources including The Verge, Google

Discover how YouTube Creator Partnerships, formerly BrandConnect, uses Gemini to help brands find the right creators and scale campaigns across every screen. Learn about new tools for creator discovery, outreach, and unified measurement that prove long-term value and increase conversion lift.

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Covered in 5 articles

The Verge

·

YouTube is courting creators — and sponsors

Google·

Google Marketing Live 2026

Search Engine Land·

How signal decay hurts your top-of-funnel performance

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