Marianne Moore and the Utopian Turtletop (opens in new tab)

In 1955 the Ford Motor Company solicited American poet Marianne Moore to devise a name for a new line of cars in development. The exchange of letters between Ms. Moore and the executives first came to light in an April 13, 1957, issue of The New Yorker. The Pierpont Morgan Library printed reproductions of the letters in a monograph in 1958.