Eddystone – A Briefing Note on Google’s New Beacon Format (opens in new tab)

Yesterday Google announced ‘Eddystone’, a new open Bluetooth beacon format which works on Android and iOS. I’ve been doing a bit of reading about it to understand the technology and its potential, and I put together a briefing note about it for my colleagues. I’m a believer in maximising returns on my content, so it […]