It's important to be clear about uncertainty in metrics, regardless of whether it's for SEO or anything else. (opens in new tab)

It's important to be clear about uncertainty in metrics, regardless of whether it's for SEO or anything else. And, it's critical to make room & set expectations for those you work with, that expressing uncertainty is a good thing. Thanks for the write-up, @bngsrc.bsky.social ! [contains quote post or other embedded content]