Instagram Instants - what's the story behind it? (opens in new tab)

Abhigyan At first, it looked like an imitation of BeReal; the user interface was just a squircle viewfinder and a button to click a picture. But the concept of Instants is even simpler: 1. Take a picture at any time you want, and as many as you want. 2. It is instantly sent to all your “Friends”, without any extra editing. 3. You can look at other people’s Instants “once”, and either react to them with an emoji or leave a reply. I’ll have you note that “Friends” here is referring to people yo...