Adobe on agents GEO (opens in new tab)

We’ve spent the last year obsessing over how to prompt AI, but Adobe’s latest data suggests we should be worrying about whether AI can actually "see" us. AI-driven traffic to retail sites has surged by nearly 400% year-over-year, and these "agentic" shoppers are actually converting 42% better than humans. However... About a quarter of retail homepages and a third of category pages aren't currently "machine-readable." If the LLM can't parse your product data, you simply don't exist in the AI s...