Forms don't love you back (opens in new tab)

I’m going to be honest with you: I don’t really have a newsletter strategy. This is both a very unfashionable thing to admit in 2026 and patently obvious to any long-term subscribers. However, in case it’s not clear, this is a longer one (maybe a 10-minute read). You might want to read it over lunch, as you’re travelling home tonight, or perhaps save it for a nice long bath. It’s about forms, the ever-present workhorse of the data-driven economy. Like it or not, the increased use of AI in all...