How to be a carnival barker (opens in new tab)

😍 Enjoying this newsletter? Join the $2 Lunch Club! This week’s question comes to us from Ani King: My first book is coming out this year and I have a hard time with self promotion. What are your thoughts on getting the word out and shutting down the “humility” programming so many of us grow up with? Humility is expensive. But before we even get into that—congrats on the new book, Ani. Writing a book is a giant pain in the ass, and that is during the best of times. Writing a book in whatever ...