Theatrical Windows Are Stretching Again — and Hollywood’s C-Suite Wants Them Longer Still (opens in new tab)

Average first TVOD windows rose in 2025, Disney again led the majors with a 61.6-day average, and early 2026 releases point toward a stronger 45-day baseline. After several years in which theatrical windows seemed to be shrinking by the quarter, the North American market may finally be settling into something that looks less like experimentation The post appeared first on .