Choose How You Classify 100% Discounts; Downgrade and Churn (opens in new tab)
When a paying customer is given a 100% discount or is moved to a free plan, is this a downgrade (Contraction MRR) or a cancellation (Churn MRR)?
Read the original articleWhen a paying customer is given a 100% discount or is moved to a free plan, is this a downgrade (Contraction MRR) or a cancellation (Churn MRR)?
Read the original article