113. Using heatmaps & recordings to improve Hotjar's knowledge base, with Karissa Van Baule (opens in new tab)

We talk to Karissa Van Baulen, Customer Education Lead and Knowledge Base Owner at Hotjar. We discuss how she has used heatmaps and playback recordings to improve Hotjar's knowledge base. What does Hotjar do? Why are heatmaps important? How have you used heatmaps and recordings to improve Hotjar's knowledge base? How easy is this to do? How much time should you schedule? What have been the benefits? What have been the downsides? If people want more information, where should they go? More info...