Hogwarts School of Witchcraft & Wizardry | Clare Lewis Illustration (opens in new tab)

At the core of the rebrand lies the idea Ignite your spark. It shaped a system of simple, adaptable forms that divide, frame, or connect with ease. Subtle yet symbolic, these moments bring inspiration without losing clarity, ensuring Hogwarts feels both timeless and relevant. A reminder that even the smallest spark can grow into something extraordinary.