The Tone of Awareness: Topic, Sentiment, and Toxicity Maps During Mental Health Month on TikTok (opens in new tab)

Henrique Ferraz de Arruda, Andreia Sofia Teixeira, Pranay Gundala Reddy, Anindya Mondal, Kleber Andrade Oliveira, Filipi Nascimento Silva Despite raising concerns about the mental health effects associated with the usage of TikTok, little is known about how related content is framed by creators and received by audiences. We collect the content of 28,341 TikTok videos and 80,130 comments from Mental Health Awareness Month (May) in 2023 and 2024 via the TikTok Research API, and study how the to...