373.How Market Engineering Gets Medtech Startups Funded by State of Medtech (opens in new tab)

In this episode, Omar Khateeb, Founder of Marketcraft, unpacks the real reason most MedTech startups fail to gain traction. This is not a product problem. It is a market problem.He explains how market engineering helps founders define categories, create demand, and move from early innovation to scalable growth. The conversation covers the traction gap, why product market fit is incomplete, and how unclear positioning leads to failed fundraising and slow adoption. If you want a clearer underst...