375. Crossing the Chasm and The Technology Adoption Curve for Medtech Founders by State of Medtech (opens in new tab)

In this episode, Omar Khateeb, Founder of Marketcraft, takes a focused look at technology adoption and what it really takes to move from early traction to mainstream scale. This solo conversation highlights why many companies gain initial momentum but struggle to sustain growth.Omar explains the shift from vision-driven early adopters to pragmatic mainstream buyers, and why this transition requires more than a strong product. He breaks down the importance of category clarity, repeatable syste...