388.Market Engineering with Bruce Cleveland of Traction Gap Partners by State of Medtech (opens in new tab)

Why Great Markets Create More Value Than Great Products!In this episode, Omar Khateeb speaks with Bruce Cleveland, Chief Executive Officer of Traction Gap Partners and author of Market Engineering, about one of the most overlooked drivers of company success: market creation.Drawing from his experience helping build Oracle, Siebel Systems, and C3 AI, Bruce explains why many companies focus heavily on product engineering while overlooking the discipline required to engineer markets. The convers...