391. Why Early Adopters Are a Risk for Medtech Startups Scaling to Mainstream Market (opens in new tab)

In this solo episode, Omar Khateeb explores why many startups struggle immediately after gaining traction.The challenge is rarely the technology.The challenge is the buyer.Early adopters and mainstream customers make decisions for completely different reasons. One group rewards innovation and vision. The other rewards certainty, references, evidence, and proven outcomes.The conversation examines the psychology behind technology adoption, the importance of reference customers, the power of foc...