From Clicks to Conversations: What India's Summer Sales Teach Us About the Future of Retail (opens in new tab)

India’s summer sale season signals a new phase for e-commerce, where AI-powered customer engagement is delivering measurable commercial outcomes, consumers are spending more per transaction, and demand remains resilient despite changes in the sale calendar. Insights from Unicommerce’s ecosystem of solutions show that this year’s summer sale season was defined by three trends: AI emerging […]