The Knicks’ Finals Run Has Even Made Print Media Hot (opens in new tab)

Knicks mania is in the air, but how does that affect local businesses beyond the obvious cases, like bars packed out on random weeknights? Beer is a constant, but what about print media? To find out, I stopped by , a well-loved corner store in the West Village where you can procure pretty much anything printed, from the daily tabloids to esoteric small-batch fare. I spoke to Casa content producer Tammy David and staffer Mirza Ayan Baig about how the New York Knicks' Finals run has changed bus...