The Hidden Variable: How Clickbait Titles Exploit Attention Through Latent Entities (opens in new tab)

Every clickbait title works the same way: it removes exactly one critical variable — the subject, the reason, the process, or the outcome — and charges you a click to get it back. This structure, which we call a latent entity, is so pervasive it has become invisible. But it has only four forms, and […]