Measuring Brand Authority in Gemini’s Parametric Memory: A PageRank NS Approach (opens in new tab)

When a large language model is asked to “name 100 brands at random,” it doesn’t produce uniform randomness. It produces a distribution shaped by its training data, revealing which brands occupy the most cognitive real estate in the model’s latent space. We present a two-phase methodology for quantifying brand authority in AI memory, inspired by […]