Conversion Tracking for Developers: From Zero to Full Funnel Visibility (opens in new tab)

You can't optimize what you don't measure. Every blog post about conversion optimization, A/B testing, or paid ads assumes you have reliable tracking in place. But most developers set up analytics as an afterthought — dropping a script on the page and calling it done. The result is data that's incomplete, untrustworthy, and ultimately useless for making decisions. This guide gives you a developer-first approach to conversion tracking. We'll cover event instrumentation, attribution setup, funn...