Conversion Rate Optimization for SaaS: A/B Testing, Psychology, and Data (opens in new tab)

CRO is the systematic process of increasing the percentage of visitors who take a desired action — signing up, starting a trial, or upgrading to a paid plan. It combines rigorous A/B testing methodology with psychology principles and data analysis. This guide covers the CRO framework used at tanstackship.com, including landing page optimization, pricing page design, trial conversion flows, and the infrastructure needed to run continuous experiments. The CRO Funnel for SaaS Traffic (100%) │ ▼ ...