How to roll out an Agentic Workspace inside a marketing team (opens in new tab)

Most AI adoption plans start with the wrong unit. They ask which role can be replaced. A safer engineering question is narrower: Which repeatable workflow can be governed? That distinction matters because the strongest evidence around AI and work is task-shaped, not whole-role-shaped. The OpenAI/OpenResearch/UPenn paper on GPT exposure is often cited because it shows broad exposure across the labor market, but it does not say that entire jobs are already automated. [1] Anthropic’s Economic In...