Why Your Adobe Commerce Recommendation Engine Is Leaving Revenue on the Table And How to Fix It (opens in new tab)

You've set up "Customers Also Bought" and "Related Products" in your Adobe Commerce store. But customers still aren't clicking those recommendations. Conversion rates stay flat. This is one of the most common pain points in enterprise Commerce stores and the fix is simpler to understand than you might think. When Adobe Commerce recommends products to a shopper, it usually does it with fixed rules: "If someone buys X, show Y." These rules are written manually or based on very basic logic. That...