Optimizing Conversion Rates at the Edge: Why We Moved Bot Protection to Cloudflare (opens in new tab)

When evaluating the checkout and registration pipelines of modern web applications, one of the most significant points of friction is automated bot mitigation. For years, the industry standard has been to rely on third-party CAPTCHA services. However, from a business perspective, traditional CAPTCHAs introduce three critical liabilities: conversion drop-off, latency, and regulatory (GDPR) risk. By shifting bot protection directly to the CDN edge using Cloudflare Workers, businesses can elimin...