65% of Enterprise AI Failures Trace Back to Context Drift. The Fix Is Not a Bigger Window. (opens in new tab)

Nearly 65% of enterprise AI failures in 2025 traced back to context drift or memory loss during multi-step reasoning. Not model capability issues. Not hallucinations from weak training data. The agent simply lost track of what it was doing because its context window filled up with conversation history from other agents. The intuition most teams follow: bigger context window, better agent. Feed everything in. Let the model sort it out. The research says otherwise. Chroma's "Context Rot" study ...