GEO: How AI Systems Actually Index Your Site (opens in new tab)

Generative Engine Optimization has arrived with the usual entourage of consultants, frameworks, and six-figure audits. Before the mythology solidifies, here is what it actually is: a small set of technical conventions that tell AI systems what your site contains and how to talk about it. The same thing SEO was in 1998, before someone decided it needed to be a profession. This article covers what changed, what you need to do about it, and why most of what you will read about GEO elsewhere is p...