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Players, Not Wallets (opens in new tab)

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Somewhere in a glass tower, a meeting happened. The question on the slide wasn't "is this game fun." It was "how do we get them to spend again before they notice they stopped having fun." That's the part that gets me. I'm not against paying for games. I sell mine for less than a lunch, with a few optional extras that keep the servers on and let me keep doing this. That's a fair trade. You give me a little, I give you a whole world and I don't pick your pocket while you're standing in it. What...

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