Google officially debunks 5 GEO myths in 2026 — llms.txt and chunking are not required (opens in new tab)

"You should create an llms.txt for AI crawlers." "Chunk your content into smaller pieces so AI can parse it." "Rewrite for LLMs, not humans." If you've spent any time in the GEO (Generative Engine Optimization) space in the last 18 months, you've heard versions of this advice everywhere. Now Google has officially weighed in — and most of it is a myth. The Search Central team published Optimizing your website for generative AI features on Google Search in 2026, and the guide explicitly debunks...