AIKit Launch Demo Checklist: Turn a Product Update into a Measurable Funnel (opens in new tab)

A launch demo should not be a feature tour. It should be a measurable funnel that proves the update solves a specific user problem, captures intent, and gives the team a clear next action within the same week. The Problem Most product updates fail quietly because the launch asset stops at announcement copy. A team ships a new workflow, writes a short blog post, posts a screenshot, and waits for traffic to convert. That pattern creates awareness, but it rarely answers the operational question ...