Enriching Free Trial Signups: The PLG Data Stack for Turning Inbound Users Into Qualified Pipeline (opens in new tab)

Of your last 100 signups, I'd bet 30–40 came in as @gmail.com. Maybe another 10 as @yahoo.com, @hotmail.com, @icloud.com. Your Segment event fired, your CRM got a new contact record with a name and a city, and then nothing. No company. No title. No way to know if this person runs engineering at a 300-person Series B or is a student experimenting on a weekend. This is the PLG enrichment problem that nobody writes about. Every piece of B2B enrichment content assumes you start from a company dom...